I’m a bit of a perfectionist. When I shop for new clothes, I have to look at the entire store. Even if I really want the first shirt I look at, I have to look at everything. I need to know that the shirt I buy is THE absolute best choice for me.

Perfectionism is one of my flaws, and I’ve been seriously working on embracing “good enough”. But these past few days, the P monster reared its ugly head.

For the last few days, I’ve been planning a new blog. (This one!) An important decision when setting up a new blog is choosing blog’s (domain) name. Let me tell you, picking a blog name is a circle of hell for a perfectionist. The possibilities are endless (well mostly, but more about this in a minute).

I feel in love with this name. Taken. Then that name. Taken. Then the next name… and this went on and on for almost 2 whole days. It was exhausting and frustrating.


I put a lot of effort into brainstorming different clever but meaningful names. Believe it or not, Create Blog Love was not my first choice. My first perfect name was blogology [dot] com. Taken. Then I came up with blogasm [dot] com. Taken. For about 2 days, I went from perfect name to the next perfect name, only to find out that these domains were being occupied buy some evil domain squatters. Disappointing.

What’s an evil domain squatter?

Evil domain squatter is my term for a company that traffics in keyword domains. Basically, they buy up lots of cheap domains with really popular keywords. They set up just enough of a site to say “We own this. Want to buy it?” (So the site serves no other purpose.) Then they try to sell the domain for an outrageous amount of money.

I was so in love with blogology [dot] com that I contacted the selling company for a quote. Guess how much? $7,500! What?!

I was flabbergasted (!) because I had done my research and knew that the domain wasn’t worth anything. It didn’t have any content, and it didn’t generate any organic traffic. (Thank you, Google, for making content more important than domain names in your SEO algorithm!)

I wasn’t only flabbergasted, I was a bit angry. Almost every clever name I wanted, they were sitting on – domains that I wanted which weren’t worth anything and they were asking outrageous amounts of money! (They practically owned every possible combination of blog and another word and sometimes blog plus some random letters.)

Needless to say, I still haven’t replied to the follow up quote emails I’ve received. I’m not sure how to nicely respond with “You evil site squatters! That site isn’t worth anything. How can you justify $7,500? Ridiculous.” As I’m writing this email, I just received yet another follow up email (number 4 in the past 24 hours).


Last night while mentally exhausted and really frustrated, I reached my epiphany.

> The secret to picking the perfect blog name is to first realize that there is no perfect name.

There are tons of bloggers out there. They have to be having the same problem as me, right? So, I turned to my old friend Google and searched: how to come up with the perfect blog name.

I landed on an extremely helpful article from Dana (at icanbuildablog.com) that helped me come up with Create Blog Love. In the name of blogging etiquette, I divulge any of the naming strategies in my post. You’ll have to check out the original article for those goodies.

After following her advice, I came up with the name Create Blog Love, inspired the blog’s mission to create blogs that readers love. Is it perfect? No. I think that it’s more obvious than clever. Still, it’s meaningful to the blog’s mission. (And it’s available! Take that you evil site squatters!) With time, I believe I will come to love it. And readers will too. Not because of the name but because of the content under it.

If you’re looking for the perfect name for your blog, I offer the following hard learned advice:

Best of luck in your name hunting!

Before you go, make sure to leave me a comment. I want it know, what experiences have you had when looking for the perfect name?